Bantam Live

Salesforce CRM has an interface that only the mother of a database technician could love. As a bolt-on, the glossy lipstick of Chatter may help as a overlaying concealer to the core CRM app, but the user experience is still like walking in mud. For small businesses, it seems Salesforce CRM will be easy to use when pigs fly in the cloud.

We're flattered that Salesforce's Chatter is following Bantam Live's lead in the small business sector by offering real-time activity streams, team collaboration tools, and social CRM features. And as a competitor, we're delighted that their makeover is but a fresh coat of paint applied to a vintage CRM system.

See also today's press release about the new ad campaign: Simplicity, Not Lipstick. Images are all in good fun and parody.   : )