Bantam Live

Bantam Live will soon be sporting a new brand identity in a redesigned marketing site and it'll include a new logo. When you're in startup phase and racing around to get work done and appear at various events, there's never enough time to take care of the front end brand, yet we're finally getting to it and it's important. While we'll redesign a much needed front-end marketing site by year end, we're happy to give you a glimpse of our new logo that will be appearing on it, the colors of which might be adjusted, particularly as we adjust some colors in the the app.

As we've written, "Bantam" as a brand represents a product that is "compact and powerful." We think this logo, with a certain solid but youthful, speedy verve to it (Bantam also means feisty and strong) is a good match for our product and, we dare say, the people who use it for productivity benefits to gain a competitive edge.