Salesforce.com Launches "Success. Not Software." Advertising Campaign
Campaign reinforces salesforce.com's primary message of CRM success without the hassles and headaches of traditional software.
SAN FRANCISCO (BUSINESS WIRE) Dec 11, 2002
Salesforce.com, the market leader in online customer relationship management (CRM), today unveiled its latest advertising campaign, which carries an uncompromising "Success. Not Software." message. The ads build on the recent momentum salesforce.com has gained against enterprise software providers such as Siebel (NASDAQ:SEBL) and SalesLogix, a subsidiary of The Sage Group plc (London:SGE.L), with examples from salesforce.com's own customer base that have made the switch from traditional software to the hosted, Web Services-based CRM service salesforce.com touts. The new message will carry on throughout 2003, with salesforce.com dedicating over $5 million to opposing traditional software.
"We are excited to launch this new advertisement as a testament to our customers' successes with salesforce.com and as further recognition of the end of software," said Marc Benioff, chairman and CEO of salesforce.com. "We invite anyone who has experienced the frustration of Siebel's unwieldy software to call 1-800-No-Software or visit our website for a free 'No Siebel' t-shirt and a chance to experience our low-cost, flexible online CRM."
Bantam Live Launches "Simplicity.
Not Lipstick." Advertising Campaign
Campaign reinforces BantamLive.com’s primary message of social CRM success without the hassles and headaches of old-school enterprise vendors who are applying "lipstick" overlays to their vintage CRM systems.
NEW YORK (BUSINESS WIRE) Jun 22, 2010
Bantam Live, a leader in web-based collaboration workspaces with "social CRM" and Facebook-like "activity streams" for small businesses today unveiled its latest advertising campaign, which carries an uncompromising "Simplicity. Not Lipstick." message. The ads build on the recent momentum Bantam Live has gained against old-school software providers such as Salesforce.com (NASDAQ: CRM) and even this press release remixes with parody Salesforce’s press release of December 11, 2002.
Examples from Bantam Live's small business customer base that have made the switch from old-school, web-based CRM software to the easy-to-use Bantam Live social CRM and team collaboration service will be featured on the company's website this summer. The new message will carry on throughout 2010, with Bantam Live dedicating over $5.00 to opposing old-school web-based CRM software. The first draft of the print campaign
can be seen at on the Bantam Live blog.
"We are excited to launch this new advertising campaign as a testament to our customers' successes with Bantam Live and as further recognition of the end of clunky, web-based software that no amount of lipstick can conceal," said John Rourke, CEO of Bantam Networks, based in New York City. "We invite anyone who’s about to experience the frustration of Salesforce's glossy Chatter product that's bolted atop their unwieldy CRM software to visit our website for a free trial of our low-cost social CRM service."
